SEO 101 – Remember your Sitemap

Posted on January 27, 2012 by freshtraffic

There are many key elements once you’ve built your website which you need to stay on top of, besides trying to focus on search engine optimization. Updating content, perhaps having a blog or a Twitter account with which to interact with customers/clients, and if your niche demands it, publishing a newsletter or email campaign to keep subscribers in touch.

In the background of your website, there’s also another element which needs consistent attention. Everytime you add a page to your website, create a new form or maybe add a photo album, your sitemap needs to be attended to. A sitemap is exactly as the name implies, it’s a table of contents for every page on your site. If you add, change, or remove pages, you also need to update your sitemap to reflect the changes. Typically your sitemap will be in xml or html format, but the important point is: it needs to be updated everytime you make a change.

Until now, there’s never really been a way to validate your sitemap without waiting for a short while until the search engines pass by your site to index it. At that point you could sign into your webmaster tools or site analytics and verify that you’ve either done things right, or if you needed to make some adjustments. But now for those who may be a little less technically inclined, Google has added the ability to test your sitemap before the spiders get to it, to make sure that everything is done correctly. This update, as well as a handful of other new and upcoming changes to their site tools are detailed on their blog post.

Posted in Google, internet news, search engine optimization, seo, sitemaps | Comments Off

Social Search – Google Wasn’t First

Posted on January 26, 2012 by freshtraffic

Over the last couple of weeks people have been hacking and slashing at Google because they’ve rolled out a change to how your results pages show up when you conduct a search. They’ve dubbed the change “Search plus Your World” and the idea is you receive Google+ data while signed into your Google account and conduct a search. Personally, I really don’t see the issue with their idea and here’s why.

Number one reason, if you’re signed into your Google account, searching Google.com, why would it surprise you to find publicly available information from Google+ in your results pages if it’s relevant? And from all of the screenshots of the integrated social results, a click of a button and they’re gone. Another argument I’ve seen about Google integrating the information into the SERPs is they are prioritizing its own content instead of linking out to third-party sites, which arguably is the whole point of a search engine. Valid point to bring up, but again, you can simply shut the option off with a few clicks at most. In the online world where 800 million or so people are used to the “opt-out” model thanks to Facebook, it’s almost surprising that it’s taken this long for another major web player to try it. Twitter and Facebook even backed a small browser bookmark of sorts to help cull out the Google+ results from your results pages. It’s outraged enough people, that bloggers are already forcasting that Bing is the new King of Search.

It’s perhaps those last two points which contributed to my puzzlement. For all of the people up in arms with Google and switching over to Bing, I can only assume two things. You were born on January 1, 2012 and you don’t have a Facebook account; amazing really considering there are so many. Here’s a brief excerpt from an article stabbing at the changes Google has recently made:

The new feature is baked right into Google and aims to personalize your search results by including Google+ data when you are signed into your Google account.

And here, is an excerpt from an article written in May 2011:

The worlds of SEO and social media were rocked the other day when Bing announced they will incorporate Facebook data into their search results for the most personal social-search integration to hit the web. What does this mean for the user? If you search for something on Bing and are logged into your Facebook account, you will see which pages, products and websites your friends Like and recommend high in the results, regardless of where that page ranks in the general SERP.

Perhaps Facebook should recite the idiom, people in glass houses shouldn’t throw stones, as Bing and Facebook have been at social search integration coming up quickly on a year of implementation.

Posted in bing, facebook, Google, internet, internet news, search, social media | Comments Off

Solve the SEO Puzzle

Posted on January 24, 2012 by freshtraffic

With the influx of so many SEO “experts” into the field over the last few years, it’s not really a surprise when discussion topics begin to crop up about some old topics. The most recent discussion which has had me pondering who might actually work with this individual, involved one of these aforementioned experts.

Apparently they’ve noticed that when they made content changes on their website, it has zero impact on their search rankings. The point which this began to bother me, is somewhere along the way this search engine otpimization expert had learned or decided that your content was what would make you or break you online. That is true to an extent, but just like you need more than just flour to make a cake, your content isn’t the only factor that will make your website king. Content is not the only piece of the puzzle, just like social isn’t, just like working for quality links isn’t, just like a properly coded and built web site isn’t. They’re all pieces in the SEO puzzle, they need to be put together properly and completely to make you a leader in your field.

Google, Bing, and Yahoo have maintained for years that the content of your website is tantamount to your ranking within the SERPs, but it’s not the only deciding factor. Your tags, your headers, your images all tell a story to the spiders who digest your content and file your website accordingly. If you own a business which makes blue shoes and your content is about red umbrellas with tagged pictures of yellow bananas, then you’re not going to get too far on the SERPs for any term as you’re not relevant to any of them. If however, you’ve created your website, developed your content around blue shoes, provided and tagged pictures of them and optimized your web site properly? You will be viewed as highly relevant should anyone search for the topic ‘blue shoes’ online.

I think the best way to describe how content relates to your SERPs appearance would be – your content is how you tell the spiders who you are. If your content is relevant to all of the elements present on your website, you will be rewarded for your hard work. If you don’t have the time or the inclination to craft your content to be as relevant to your niche as possible, then there should be no surprise if you do not appear in the index for terms you may wish to rank for.

Posted in bing, content, copywriting, Google, internet, internet strategy, seo, yahoo | Comments Off

Social War 2012 has Begun

Posted on January 24, 2012 by freshtraffic

Lots of noise being made in the social arena over the last week or so, Google lauding it’s social network, Google+, by saying that over 90 million people have joined so far. It’s still just a drop in the social bucket really compared to Facebook’s 800+ million, but some have started to question just how genuine Google’s numbers are.

Reports have been growing online that the process to sign up for a Gmail account has changed from being just a simple matter of choosing a login name and a password. It seems that now, you’re required to fill out a social profile for your newly created Google+ profile. To say it’s irked people who were previously considering getting a Gmail account would be putting it mildly. A work around was quickly found for those interested in only a Gmail account, but that functionality obviously will not last. And although I haven’t noticed any changes in my search results, there are other reports of people saying that Google+ is taking over their SERPs. It’s gotten bad enough that just today, Facebook and Twitter developers have released a ‘tool’ to remove the social results from your pages named of all things, “don’t be evil”. The tool is a bookmarklet that you place in your shortcuts bar which can ‘fix’ your results if you’ve found they’re full of Google+ results.

Throwing another curve into the already twisted recent social signals that Google is putting out, in the earnings report that was just put out, Larry Page was ecstatic about the reported ‘gains’ they were making in the social arena. It’s not really a surprise that Page would be so excited about Google+, as when he took the helm last year he was throwing out big bonuses for improvements on the Google social front. It’s a rocky start for the online giants, but it’s a start which will make 2012 an impressive year for social media.

Posted in internet, internet news, social media, social network | Comments Off

First Algorithm Shift of 2012?

Posted on January 21, 2012 by freshtraffic

There’s been a shift in the algorithm lately, as most in search are aware of and it may have a little to do with a Google blog post recently put up. In it, Google commented on websites with heavy advertising at the top of the page, forcing visitors to search for the actual content and about how things are going to change.

From their post it reads that there are complaints about having to basically search for results twice on the web. When a user clicks on what they deem the most relevant to their search and they’re greeted with a website which is heavy with advertisements on the top of the page; they’re needing to search the website again for their content. Top heavy advertisements on websites were mentioned as being so heavily populated with ads, a user has to scroll to even begin to find content. Google also mentioned that for going forward, those websites which are advertisement heavy, ‘may not rank as highly as before’.

Now don’t fret if you have an ad block on your website, you’re not going to be kicked into the basement of search. This change is going to affect less than 1% of searches conducted globally. So unless you’re in the business of having tons of spam on your webpages, you should be just fine. As usual when there are any kind of algorithm changes, no doubt in a few days the ‘end of SEO’ will be heralded online for the beginning of the year. But those who have been playing the game from the beginning, who helped shape just how search works and hammer out the rules, they should be the ones you watch. Until it comes from one of the real search experts that SEO is dead, I’ll just keep on plugging along.

Posted in algorithms, Google, internet news, search | Comments Off

SEO What they don’t tell you.

Posted on January 21, 2012 by freshtraffic

An optimized website

What they say: Even if you don’t actually sell products online, a website gives potential customers and investors the opportunity to find out more about you and your company. For a website to be effective and bring new customers and investors to your doors it needs to be seen. Search engine optimization can help position your website on the first few pages of the search engines which means it’s much more likely to receive visitors.

As well as ensuring the copywriting on your website is optimized with keywords, you need to make sure your web developers or designers have created an SEO friendly website.

With 65,000 new websites coming online every day, not including new pages and blog added to existing websites daily the chances of you ever seeing high traffic and rankings without a BIG cost is near on impossible. Nobody ever mentions the cost do they.

Fact: Investment for marketing the website from approx. $1500 – $20,000 per month depending on size and your competition.

Active social media channels

What they say: Having a profile set up on Twitter, Facebook and LinkedIn (plus the numerous other social media networks) isn’t enough. For your social media campaign to be a success you need to continually interact with your network.

And to be honest who gives a crap what bus stop or pizza shop you’re at or what you have just eaten, Your top score on a farm game or flirting teens pretending while the parents are out. Get a life. Limited for business unless very local.

Fact: A full-time job to do it properly along with a full-time salary approx. $30,000 – $50,000 per annum.

An up to date blog

What they say: Blogging is one of the quickest and easiest ways to forge an identity for yourself online. Blogs allow you to share your expertise with your visitors and it encourages them to see you as a leading authority in your industry sector. As you build up your blog with opinion pieces, news stories and reviews you will create an online resource for your blog visitors.

Fact: Takes your time and money, time is money or employ someone to do it, another salary.

While there is a lot of information and help out there to get you started, do not be taken in by all the BS that people and company’s shovel out. Sure Google also has SEO guidelines which cover what you should and should not be doing in order to create a well optimized website. Check it out  Rand at SEOMoz have a multitude of free blogs, videos and podcasts on their website to help people understand the basic (and more advanced) SEO techniques too, but the cold hard facts are it takes time, money and knowledge to be a real player. As I have said many times, pay peanuts and you will get monkey’s.

As a small business if you don’t have at least $20k a year to throw at marketing your online presence, forget it, you will never even scratch the surface, if some company gives you bullshit about the must have Facebook, twitter and rest accounts, run for the hills, these usually are the wannabe online marketers, with sharp tongues (usually forked) and snappy suits. You can get business from social, but it’s limited, search is and has been #1 from the start and will continue for a very long time.

Ask yourself what you do when you want something, whether on your phone, laptop or desktop, you search first.

Opinions are those of the writer.

Posted in facebook, fresh traffic, Google, internet marketing, online marketing, search, search engine optimization, seo, social media, social network, twitter, Web Design, web development, web marketing | Comments Off

Winnipeg gets over 12 Million Hits & Climbing

Posted on January 20, 2012 by freshtraffic

Newsflash. Local Winnipeg businesses who work with Fresh Traffic have seen there website traffic exceed over 12 million hits for the last year alone and still climbing.

As more and more small medium size company’s come onboard for help with Internet Marketing, Social Media and Search Engine Optimization (SEO) we see this number doubling by 2012 end.

It’s never too late to start, if you have a website but no traffic, rankings or earnings, pick up the phone or email Winnipeg’s leading Internet Marketing company today, you will be glad you did. Tel: 204.942.4200

Posted in internet marketing | Comments Off

Is Your Website Mobile Friendly?

Posted on January 19, 2012 by freshtraffic

It’s a new year and it’s time to make a choice. Do you make the leap and move forward in search by making a strong push into the mobile marketing? Now before you run off and invest a great deal of time into a mobile version of your website, a short discussion first.

The number of mobile subscribers with a smart phone has passed the 100 million mark in the US alone, and smartphones are impacting how people access and use the web. Some estimates peg the number at around 80% current smartphone users shop on their phones, and that this number is going to rise by another 73%, that’s a huge amount of commecial activity to be capitalized on. Google mobile query volume is up 400%, by digging into those queries you can begin to determine how smartphone and tablet users may search for your brand. Take a close look at the information you have coming through your stats, should you have access, and be aware that as mobile search continues to increase, the mobile search results will be moved from the organic results.

Then it’s time to take a look at your site as a mobile entity. Most smartphones now have a typical browser that you would find on a computer, but they display content differently. Their processing power is less than that of your desktop machine, so you need to bear that in mind. If your site has a lot of flash, animations or scripts running to make it flashy, you’ll want to eliminate their use in a mobile site. The quicker, cleaner, and more to the point you can make your mobile site the more likely you are to retain visitors. Once you have a proper mobile site created, you can begin to tune the content towards mobile search terms and phrases.

Now that your mobile site is built and full of relevant mobile search terms, you might start to be thinking about having an app to deliver important information and features to customers. It’s not a bad idea, reasonably affordable and it can help streamline passing information to those interested in your brand. A difficulty to bear and mind and hopefully avoid however, is where you make your app available for download. The Apple App store and Google Market are a great repository for you to make your app widely and almost immediately trusted, but it’s a terrible pain to search through the thousands upon thousands of apps. An easy route for you to adapt, create your app and upload to the app stores. Once you’ve been given the all clear, create a link directly on your websites which points your visitor directly at your app.

This is just a short discussion of some of the topics you should keep in the forefront of your mind as 2012 gets rolling. With the amount of smartphone and tablet users growing each day, this may be a year we begin to see the mobile industry take over desktop use.

Posted in internet, internet strategy, mobile, mobile advertising, web development | Comments Off

Are You Participating?

Posted on January 18, 2012 by freshtraffic

In just a few more hours, the internet will be officially on strike in demonstration of the resistance being put forth versus the SOPA bill currently trying to be pushed in the States. There are a great number of sites ‘going dark’ in support of the event, with the idea that it will give web users an indication as to what the web may be like, should this bill, or any like it, come to pass.

Some popular web destinations like Reddit which bills itself as the front page of the internet, Facebook, Wikipedia, Tucows and even Google are gearing up to participate in tomorrows black out. There is some very strong language circulating where SOPA is concerned, going so far as to even name the bill an attack on free speech on the web. Those who support the bill being passed are deeming the blackout as a knee jerk reaction, trying to emphasize the bill in a bad light, the documents are out there for you to make your own decision.

Google has come along with a handy dandy guide as well, to assist with going dark in support of tomorrows events, which also come in handy should you need some downtime to work on your website. The advice comes in the form of enabling a 503 header return for your website which is your way to tell web spiders to come back later, your site is currently unavailable. This handy implementation will work should you decide to be part of tomorrows protest and come in handy should you need to work on your site in an emergency.

It’s fairly easy to return the 503 instruction for bots, especially if you have root access on your server. Adding the following line to your .htaccess file can take care of it for you:

RewriteRule .* /path/to/file/myerror503page.php

just adjust the instruction in accordance to your webserver. What this will do, is redirect visitors to your site to the error page for you, as well as taking care of any spiders poking around so as not to thwart any search engine optimization efforts you’ve been working on for your site.

Posted in Google, internet news, search engine optimization | Comments Off

How the Internet Got Started

Posted on January 16, 2012 by freshtraffic

How did the internet get started? Here is one story you might find interesting :-)

In ancient Israel , it came to pass that a trader by the name of Abraham Com did take unto himself a young wife by the name of Dot.

And Dot Com was a comely woman, broad of shoulder and long of leg. Indeed, she was often called Amazon Dot Com.

And she said unto Abraham, her husband, “Why dost thou travel so far from town to town with thy goods when thou canst trade without ever leaving thy tent?

And Abraham did look at her as though she were several saddle bags short of a camel load, but simply said, “How, dear?”

And Dot replied, “I will place drums in all the towns and drums in between to send messages saying what you have for sale, and they will reply telling you who hath the best price. And the sale can be made on the drums and delivery made by Uriah’s Pony Stable (UPS).”

Abraham thought long and decided he would let Dot have her way with the drums. And the drums rang out and were an immediate success. Abraham sold all the goods he had at the top price, without ever having to move from his tent.

To prevent neighboring countries from overhearing what the drums were saying, Dot devised a system that only she and the drummers knew. It was known as Must Send Drum Over Sound (MSDOS), and she also developed a language to transmit ideas and pictures – Hebrew To The People (HTTP).

And the young men did take to Dot Com’s trading as doth the greedy horsefly take to camel dung. They were called Nomadic Ecclesiastical Rich Dominican Sybarites, or NERDS.

And lo, the land was so feverish with joy at the new riches and the deafening sound of drums that no one noticed that the real riches were going to that enterprising drum dealer, Brother William of Gates, who bought off every drum maker in the land. And indeed did insist on drums to be made that would work only with Brother Gates’ drumheads and drumsticks.

And Dot did say, “Oh, Abraham, what we have started is being taken over by others.” And Abraham looked out over the Bay of Ezekiel , or eBay as it came to be known. He said, “We need a name that reflects what we are.”

And Dot replied, “Young Ambitious Hebrew Owner Operators.” “YAHOO,” said Abraham. And because it was Dot’s idea, they named it YAHOO Dot Com.

Abraham’s cousin, Joshua, being the young Gregarious Energetic Educated Kid (GEEK) that he was, soon started using Dot’s drums to locate things around the countryside. It soon became known as God’s Own Official Guide to Locating Everything (GOOGLE).

That is how it all began. And that’s the truth.

Posted in amazon, ebay, Google, internet, yahoo | Comments Off