Apple finally launched its bigger iPhones this week as well as introducing the first new product in years called iWatch. Despite them being vanity products, there is a huge lure for consumers to get them!
1. These are the thinnest iPhones yet!
Apple calls the design of the new iPhones “a continuous, seamless design”. What it means is that the surface is texturally unbroken and the cover glass (“ion-strengthened, referring to a process in which a type of ion is exchanged for another to make the glass more durable) meets the anodized aluminium backing without tactile differentiation. With a thickness of 0.27 inches for the iPhone 6 and 0.28 for the iPhone 6 Plus, the two are the thinnest yet of all iPhones. But here’s the clincher: at 0.30 inches, the iPhone 5s is only fractionally thicker.
2. We’re also talking of an impressive display
The 4.7- and 5.5-inch displays of the two phones boast diagonal screens with “Retina HD” displays. And these displays come with notably higher resolution: 1334 by 750 pixels (326 pixels per inch, or over one million pixels, slightly higher than 720p) for the iPhone 6, and 1920 by 1080 pixels (401 pixels per inch, or over two million pixels, and native 1080p) for the iPhone 6 Plus. The new screens also have broader viewing angles, and both the phones have dramatically higher 1400:1 and 1300:1 contrast ratios, respectively, compared with the 4-inch 1136 by 640 pixels (326 pixels per inch) screen with 800:1 contrast ratio found on past models.
3. Of course, both are bigger too
The screens of both the phones make them bigger phones as well. 6.22 inches high by 3.06 inches wide (the iPhone 6 Plus) and 5.44 inches high by 2.64 inches wide (the iPhone 6), compared with the iPhone 5s’s 4.87 inches high by 2.31 inches wide.
4. Good news: both will have zippier processors
The A8 chip, Apple’s second-gen 64-bit offering with some 2 billion transistors, Apple says, sports up to “25% faster processing power and up to 50% faster graphics.” With these impressive numbers, rest assured that they’re better than some of the fastest phablets available currently.
5. Their batteries just got much better
The iPhone 6 Plus’ large battery, which Apple says lets it do up to 80 hours of audio (as compared to the 60 for the iPhone 5 and 50 for the iPhone 5s), 14 hours of video (11 and 10 for the iPhone 6 and 5s respectively), an hour or two more than the iPhone 6 and 5s when browsing over Wi-Fi, LTE and 3G, up to 24 hours of talk time over 3G (versus 14 and 10 for the iPhone 6 and 5s respectively) and 16 days of standby (versus just 10 days for both the iPhone 6 and 5s). Now these are definitely impressive numbers we’re talking.
6. All hail the new cameras!
The cameras of both the phones are perhaps the coolest sounding improvements. The 1080p iSight camera in both phones is still 8MP with 1.5µ pixels and ƒ/2.2 aperture (like the iPhone 5s’s), but includes a new sensor that supports an autofocus-enhancing feature called “Focus Pixels”. It is the same as the ones we find in high-end DSLR cameras. Apple says that the autofocus in them is faster, and continuous (a great thing for video). With improved local tone mapping and noise reduction, you can shoot video at 30 or 60 FPS, and take slo-mo video at both 120 and 240 FPS. The cameras also include video stabilisation (the Plus includes optical as opposed to digital image stabilisation, meaning the lens moves to compensate for shaking), and the new phones can identify faces (and blinking, and smiling) more efficiently whether close up or further away.
And… now your panorama shots can be up to a whopping 43 pixels now.
The still-720p, 1.2 megapixel FaceTime camera has been upgraded, too, with a new sensor and larger ƒ/2.2 aperture, bringing it up to par with the iSight in that regard. It can also do automatic high dynamic range in videos (the iPhone 5s only supports this in photo mode) and has a “burst” mode, which Apple says will let you take up to 10 photos a second.
If you are reading this then you are investing time in understanding the topic which is a step in the right direction.
But let’s pause a bit and let me summarize the most important SEO.
1.) You need to have a website in the first place if you are a small and medium business owner.
2.) Your website and website text should contain those words and search terms you would like to be found for.
3.) Your website need to be complete and informative on your specialist subject field
4.) You should consider the cost of investing your time in order to employ SEO as a marketing strategy
5.) Don’t complicate things. To understand the competitive nature of your industry simply Google for searches you want to be found for and see the quality of the websites on the first pages.
6.) Backlinks are important. You can ask people in your industry to link to your website if the industries are related. If they are clients or suppliers who is happy with your services they should have no problem to link to your website. You can also buy links from directories such as Yellow Pages.
7.) Make use of free tools like Google Webmaster / Google my business / Google Analytics
8.) If you can honestly say that your website’s content is unique, fresh and of the best of a certain topic then you have done your bit and then you can realistically expect Google to view you the same over time.
9.) Make sure your website’s links are all working.
10.) Regularly blog / write newsletters if you can. Make it a habit by using your newsletters to stay in touch with potential clients.
11.) Use everyday language and keep things natural. Use the words which your clients use. They will use those words when doing searches.
12.) Continue religiously to build and develop your frequently asked questions section on your website. You typically answer questions from potential client in your everyday walk of life. Look at your email inbox and outbox for a rich source of content for the faq section of your website
13.) You need to have a userfriendly CMS website which you can update easily yourself. You do not want to wait for webmasters or pay webmasters each time you want to make a change. You need to get a website from Kwikwap and Buddy Web Design.
14.) Text on images can not be read by search engines. Vanity has a price. When using fancy graphics and images with important text on your webiste Search Engines will not be able to read the text on the images.
15.) Websites specialising on certain topics do better than general all purpose websites. EG a wooden floor website will do better for searches related to wooden floors than most general contractors or handyman websites simply because the websites are topic specific and the number of times certain keywords appear is relevant to the total number of words on your website.
16.) Ensure your website works on all devices as more than 50% of searches happens with mobile devices.
17.) In certain industries you simply can not avoid using directories, specifically the tourism industry
18.) Advertising with search engines like Google can be much cheaper than SEO when your time is viewed as valuable.
19.) Use photographs of you at work/your business place to describe what is happening on the photograph. It’s about the opportunity to ad text to the website and not only about having a pretty website.
20.) Be creative and make Youtube videos of your product and services. It’s free platforms and is also regarded as quality content.
by Francois F Marais
Technology changes, but people stay the same. People love to talk about themselves, and so do brands. Tripadvisor’s SEO strategy brilliantly uses people’s vanity to secure tens of thousands of DOFOLLOW links and outrank the very brands linking to them.
Check out Chris Cempers 7 seo lessons from Tripadvisor
If you have an Android or Apple smartphone or tablet, there’s a good chance Google has a fairly comprehensive idea of what you do and where you go every day.
Assuming you have the location history and location reporting settings activated — which you likely will if you regularly use apps like Google Maps, Facebook or Foursquare — and are logged on to a Google account, the various points of reference being recorded can be taken together to reveal a map of your movements.
Using a little-known Google site, you can actually view the data the firm has accumulated about your activities and see it expressed as a shockingly detailed map.
First, make sure you’re signed in to the same account you use on your phone, then go to this Google website. The default view shows your movements from today.
So I’m searching through online and decided to have a look who’s advertising on Kijii in Winnipeg if anyone for SEO Services, sure enough we have a few people/companies advertising, I came across one a Winnipeg Tech company I have never heard of offering Guaranteed Page 1, with premium packages, websites and domain name sales for very little money, they even promised to recover ranking for you.
So intrigued I had to look further, sure enough it was a new domain, registered for 1 year in Feb 2014, ok straight away that’s a red flag to me, so I looked further, let’s go to google and type the domain name in, sure enough no ranking, not even the website came up, only the address they use on their Kijii ads, but it does have a local number, no address and just one page promising the earth.
Now having been in Winnipeg for 7 years now I have seen SEO experts and companies come and go, change their name and so on, so this one is probably no different, at a guess someone in a basement or another country targeting my local market, either way not very good.
But to Winnipeggers this might look great, we do tend to be bargain hunters here, but what pisses me about people like this is, it’s these kind of people that get the industry a bad name, they come in promising the world, we have had a few in Winnipeg the last few years, you tell people but they don’t listen, rip a few companies and leave and we get to pick-up the piece or it frightens them off from the net after being burned.
So business people of Manitoba, if it looks too good to be true, it usually is. Please do due diligence, go to Google, type in the name and see if you can get any more information on them, then search for what it is they do and promise, if they don’t list themselves, how are they going to list your company, it’s simple really.
Beware of big RED PHONES, Just saying
Once you identify your target keywords, make sure you include them into the title of your page, the body copy of your page, and if possible, the URL, Search Engines like Google are getting smarter about figuring out what a particular page is about, but it still helps to make it really clear your page is about a specific keyword.
• A Web page’s title tag is still the most important attribute you can use from an SEO perspective, Use your main keyword phrase in the beginning of the page title tag. The first 64 characters of the title tag are shown as the click-though link in a Google search result. Every page of the website should have a unique page title tag.
• Meta description a good description can attract visitors from the search results page. Include one or two keyword phrases that describe the page’s content, and keep meta descriptions under 160 characters.
• The H1 tag is the main header of the page. Have only one H1 tag per page. This header needs to appeal to the page visitor and describe the page.
Use the page’s designated keyword phrase “at least once near the beginning of the content, and also anywhere it makes sense. Don’t use the keyword phrase, its variation or a synonym more than 4-5 times per page.
• Alt tags are the floating descriptions that show up when you mouse over an image. It’s usually best practice to use keywords and their variations in the alt text of an image, and also in the image filename.
You should try optimize your top ten pages based on traffic and expand outward from there.
One of the better things that you can do for your company is to market yourselves online properly. I know it sounds rehashed to always be talking about it, but there’s very good reasons why you should be looking online for your growth.
Benefit #1 – Cost
The barrier of entry to get involved with online marketing can vary greatly depending on your business model of course, but there is always a few niches that can be explored. Typically the due diligence while working with a new client exposes the terms that they would like to be visible for and more often than not their visitors are searching for something different all together. The differences can be as seemingly insignificant as adding a letter to a term or as radical as completely changing your course in marketing which can all impact the cost of your online campaign.
The point of the first benefit, however steep the cost may be ties the next few points together in a neat little bow.
Benefit #2 – ROI
The return on investment where online marketing and branding is concerned is second to none. When you’re bringing hundreds if not thousands of visitors to your site on a weekly and sometimes even daily basis you may end up experiencing something you were unprepared for – not being able to meet the demand suddenly imposed upon you and your business.
Benefit #3 – Qualified Audience
Quality and properly executed organic marketing campaigns bring something special to your business that print, radio and television advertising can’t claim – the audience that has found your website was actively looking for you. Old advertising and media methods are great if you’re just after pure saturation in the marketplace, but how much of your advertising dollars in those avenues are being lost due to being irrelevant to the viewer/listener/reader? Having an already qualified visitor ending up on your website is half way to having your desired conversion on your site whether it’s a sign up, a sale or a contact form filled out.
Due to the way that the search engines deliver their information to users there has been a standing debate about who is actually responsible for those results. Some say it’s the search engines themselves that control the results pages and the response from Google and Bing for example is that they don’t control the results, they merely display them.
Last month the EU put forth a rule that everyone has the right to be forgotten, a method which users can submit to have urls removed from the results pages that they feel are unacceptable. It opened the doorway to the SERPs being hand curated by it’s users and the end goal being the removal of defamatory information from specific searches. It’s not something that you can just request willy nilly, you need to be either the person who is directly affected by the term, or be the authorized representative of said person.
The form requires submission of a photo ID of the individual the request is for. So even if a third-party is doing the submission for someone else, they need that person’s photo ID as a way to prove they have some type of approval by them. This implementation is only available currently in the EU however, and as of just a couple of days it was unknown if the trend would follow over to the US side of Google. As it turns out, the right to be forgotten form will remain an EU only feature of search, and it doesn’t completely remove web addresses from the index it merely removes them from the EU results pages.
But as the saying is for every door that closes another one opens, it seems that Bing as they were affected by the decision as well, has decided to try and work the system in across the board. At last count Google was taking in around 10,000 requests per day from the form process, so it’s clearly going to take some time for the SERPs to reflect all of the proposed and accepted changes, there hasn’t been any mention how Bing is faring in the requests department.
Just a short time ago one of the largest sites on the entire web was hit with what looked like a manual penalty from Google. This week it sounds like they’re firing back with a little tongue in cheek report stating “there is no measurable benefit” to paid ads – aka Adwords.
It’s an interesting read as eBay is one of the largest ecommerce sites on the web and they would definitely have the budget and manpower to really determine how much paying for a service like Adwords really benefits them. For a quick review of just what Adwords are to search, they’re the paid advertisements that appear on the top, bottom or to the side of the search results page. They’re like the chocolate bar isle in the grocery store as when you click them you’re brought to exactly where you would expect to. Search for ‘buy cars winnipeg’ for example and you’ll see ads from companies like Ford and Hyundai at the top or side of the page, having paid to appear for that term. eBay contends that using paid advertising is ineffective and that in the majority of the cases they researched the leads generated were people already loyal customers of the company whose ad they clicked.
They did however admit that when using generic terms like a brand name search there may still be a benefit attached to spending on those ads.
Unlike branded search, where a firm’s website is usually in the top organic search slot, organic placement for non-branded terms vary widely
As a search marketer however there is a handful additional uses that Adwords can be used for. We can use paid ads as a test bed of sorts, just to gauge the interest of a set of terms in a specific location for example, over a very specific length of time; instead of investing man hours and effort optimizing for a set of terms that have no traction. Paying for a campaign also allows us to receive important keyword data, doubly important now that Google encrypts all of their searches coming through the results pages, this keyword data can allow us to adjust content based on interest quickly, and accurately.
For eBay to come out and say that paying for advertising isn’t worth the cost is a little short sighted, perhaps they’re just feeling a tad left out after being on the wrong side of the search engines wrath this past week.
A recent update to Panda has rolled out over the last little while and while everyone likes to cry foul that the search engines play favorites, but as the signals from the last few days become clearer it looks like one of the giants on the web has been targeted with a penalty or two.
This recent update to the Panda portion of the search algorithm has been a true update, not just a typical refresh of the data that happens on a monthly basis. The short version of what they’ve done is that Panda can now interpret different languages easier than they could before, laying the ground work for future updates and additions if needed. So how did this affect a site as large and influential as eBay you might ask? Well it actually has more to do with the people behind the scenes at Google rather than just the algorithm itself.
While it looks like eBay was perhaps affected by the algorithm update a tad, it looks more and more like it has had a manual penalty levied against it for some of it’s urls on the site. Doing a thorough dig through of the urls that were penalized on the eBay site it seems targeted at urls that have “bhp” in them – which is why it looks like a manual penalty instead of terms being caught up in an update.
So what is there to take away from this example? That no matter how big you are you can still be caught running on the wrong side of the search engines and their algorithms. As with previous large companies being caught up though, like BMW and Teleflora for example, I wouldn’t expect eBay to be on the wrong side of the SERPs for long.